A new generation is diving deep into a fascination with old money style—think classic cable-knit sweaters, oxford shirts, and navy blazers. Whether inspired by figures like JFK Jr. or films like *The Talented Mr. Ripley*, this aesthetic has taken over social media, creating an intriguing blend of nostalgia and modern style that’s widely referred to as the old money aesthetic.
Gen Z, with its digital prowess, is sharing endless images and videos under hashtags like #OldMoney and #OldMoneyAesthetic, showcasing a love for timeless, understated luxury. These old money outfits evoke mid-20th century East Coast elite style: polished, classic, and designed to last. It's the kind of wardrobe that wouldn’t have looked out of place at an Ivy League campus decades ago—or today.
Zach Weiss, a writer known for his own old money style, explains the appeal for young people. As a teen, he found his way to this aesthetic by swapping casual sportswear for tennis whites and Lacoste polos, embracing a refined look. Now, at 31, Weiss notes how this aesthetic has been remade for social media, where young people dress like old money style men or women, almost as if playing a role.
But why now? One explanation is a longing for stability and confidence in uncertain times. Stanford law professor Richard Thompson Ford, who studies fashion's historical impact, points out that this old money aesthetic represents tradition—a return to something familiar and enduring. In the face of constantly shifting trends, a classic blazer or well-worn sweater offers a kind of comfort and permanence that feels reassuring.
This trend isn’t just about looking good; it’s also a reflection of broader cultural moments. With shows like Ripley on Netflix and films like Saltburn, the old money style is making its way into popular media. Brands like Aimé Leon Dore and Drake's tap into this nostalgic vibe, blending traditional elements with modern twists to resonate with today's consumers, making **old money outfits** aspirational once again.
However, it's not all rosy. Gen Z's embrace of old money style men and women comes with a paradox. Many young people feel disillusioned with the economic realities of today—skyrocketing inequality and an elusive American dream—yet they're gravitating toward the fashion of those who symbolize that lost dream. Some use the aesthetic ironically, others with genuine affection. As fashion podcast host Avery Trufelman notes, this trend could be seen as a reaction to the overload of post-pandemic trends, a return to something classic and safe.
For many, dressing up post-pandemic is a way to reclaim personal style after years of athleisure and sweatpants. There's a certain pleasure in choosing to dress well—whether it’s for work, leisure, or a social media post showcasing **old money outfits**.
Ultimately, the old money aesthetic is about more than just clothes. It offers a sense of belonging and escapism, where you can play the part of a character from a bygone era. Whether it’s nostalgia for better times or a subtle critique of wealth and status, Gen Z’s obsession with **old money style** shows no signs of fading.
